Online Trading Education

A Cup of Joe Is Getting Cheaper

If you seasonally look at coffee over the past 25 years, coffee has a tendency to move higher from the middle of October through January as demand for coffee increases due to the cold winter months.  Coffee is harvested at the beginning of summer and by August the roasters are building inventory for the coming winter.  A quick foot note, Brazil and Vietnam are the two largest producers of coffee, producing 41% of the world’s coffee each year.

Below is a daily chart of coffee futures with a 3, 21, and 65 day moving average.  Notice the trend; it is not going up.  During a time when coffee ought to be moving higher, coffee is in a decline.  This is because the coffee crop was quite robust (pun intended) this year.  Brazil decided to warehouse much of its crop to keep the price up, however, the other South American countries do not have the storage facilities that Brazil has and had to sell their crop.  Because of the increased supply, the price of coffee has been pushed down.

In the short term, coffee is weak below 1.500, but will remain weak as long as it stays below 1.620.  At $375 per penny, it is a bit hard to swallow holding it for a swing trade, but the rewards are well worth it.


For more information on trading or formulating a trading plan, please contact DTI Partners, Inc. at:

DTI Partners, Inc.
1555 University Blvd. S.
Mobile, AL 36609

Geof Smith is a seasoned trader who has been trading since the 1980’s.  He currently teaches both basic and advanced trading courses at DTI.  Courses are offered on-site in Mobile, Alabama and via the web.  Geof may be contacted at

Tom Busby is the founder, President and Chief Instructor of the Day Trading Institute in Mobile, Alabama. Tom has traded the S&P 500 every day (but six) since its inception in 1982, and is well known throughout the trading community. In 1996, he founded the Day Trading Institute to teach others his unique method of using the S&P 500 as the market leader for trading futures, options, equities and other securities. The Day Trading Institute teaches its students how to approach the market using technical analysis combined with risk management techniques. More information about Tom Busby and the educational and informational services of the Day Trading Institute may be obtained by calling toll-free 800.745.7444 or by email to Visit their web site at